Client: Czech Society of Gastroenterology (Česká gastroenterologická společnost, CGS)
Transforming a physical event into a virtual form within 8 weeks.
The key was to convince business partners of the attractiveness of the virtual event. It was necessary to set the right communication strategy with the participants as well.
Experts in gastroenterology have their needs in congresses and conferences. We had to offer them a solution (platform) that would meet these specific requirements. Participants come to the event mainly for two reasons – to get new information in the field of gastroenterology, but also to talk to their colleagues in the field and establish new contacts.
We used our tailor-made platform for the virtual congress. Participants could connect via video conferencing or chat functions and could contact exhibitors through their virtual stands. This platform is connected with scientific content and the advantage was that the programme was made-to-measure, and all speakers were approached in advance to provide their presentations. All lectures were pre-recorded and the connection of the speakers for joining live discussions after each section was tested. All content is available to participants even after the end of the congress.
To promote the event, we used newsletters which we mainly targeted at the rich membership of the Czech Society of Gastroenterology and the friendly Slovak Society of Gastroenterology (Slovenská gastroenterologická spoločnosť) and the Society of Hepatology (Hepatologická společnost). We also regularly advertised the event in medical periodicals.
The event was organized by our seven-member team consisting of a project manager, an assistant, an exhibition coordinator, a sponsorship manager, a programme coordinator, a technical manager and a registration coordinator.
“The organization of the virtual symposium was excellent. Congratulations and thank you.”
prof. MUDr. Vladislav Třeška, DrSc.